Author Archives: Ashley Overton

A BBQ Restaurant Eliminates Their Shipping Pains and Increases Efficiency with ShipperHQ

Author: Ashley Overton  |  June 7, 2017

This success story highlights a ShipperHQ merchant selling a wide array of items online including perishable goods and how they transitioned from using a custom shipping solution to become more efficient.


rudysRudy’s BBQ and barbeque in general is known as a staple of Texas and many other states of the south. Rudy’s began its journey as a gas station and general store near the University of Texas, shortly after opening they decided to expand and offer great homemade food for a modest price. They have since opened in multiple states throughout the South and even have an online menu so all their fans around the US can enjoy their meats, rubs and sauses.

The BBQ company expanded to the ecommerce market in 2001 only selling sauces and rubs. In order to handle their shipping needs, their developers built a custom shipping solution. In 2011, things got a bit trickier in the Rudy’s BBQ shipping world as they decided to add meats to their online menu. When shipping meats they had to put specific rules in place that would only allow the meat to be in transit for a limited amount of time and to only be delivered to certain areas. With their custom shipping solution, they were able to implement the shipping options they wanted along with the rules they needed, but the build and maintenance was very time consuming and it wasn’t the most accurate way to develop the shipping rates they showed at checkout.

After running a custom shopping cart for 9 years, the Rudy’s team decided it was time to find a solution that would allow them to implement the rules they currently have set up, easily make updates when needed, and help them to accurately pack their products.

Rudy's BBQ

Less Time Shipping, More Time Selling

Prior to ShipperHQ, the addition of a new product or changes in restrictions would call for tons of manual work involving their team to update custom code. Just a simple change could cost the company a lot of time and money.

Creed Ford, owner of Pictoric Media, explains their initial shipping challenges:

Our team would build out rules and it was open source, so we could build any rules that we wanted, but it was extremely hard to support and update. It was a big capital expense and was even expensive to update.

Rudy’s BBQ was introduced to ShipperHQ about a year ago and were happy to hear that they would no longer have to worry about their shipping! They decided to take advantage of the customization service which allowed our team to completely handle the ShipperHQ implementation and made for a quick and smooth transition. And now, the team can easily make changes to their configuration in minutes.

Creed on using ShipperHQ:

The shipping options we use now are very similar to what we had before since we had a custom shipping solution and had it where we wanted it. And, having the ability to create and use Shipping Rules has made ShipperHQ worth it. We no longer have to spend hours or days making changes to our code when we have a requirement change or add an item to the menu.

Improvements Their Team & Customers Can Enjoy

After further use of ShipperHQ, the team found that they are not only saving time with shipping, but they now have better access to the data they need and can produce more accurate shipping quotes.

Efficiency and savings was the number one metric and goal which was hit!

Creed on reaching their goals:

We have the ability to have data come through the systems and not have it go through code which was painful for our team. Having a system intelligent enough to pack product into correct boxes has also helped us to give more accurate shipping quotes.

By utilizing the Dimensional Shipping and Date & Time features they are able to charge their customers the correct amount for shipping. So, their customers aren’t faced with higher than expected charges, and Rudy’s can rest well knowing that their shipping costs are covered every time.

The Future is Looking Bright

Rudy’s is still pretty early on in their transition from their custom shipping solution, but they are looking forward to a bright future with ShipperHQ. Now that the team can more efficiently ship what they sell online, they have even more time to focus on their company goal which is to provide great tasting, homestyle food at reasonable prices. With shipping in order they are able to hold their online store to that same standard, and remain extremely competitive in the BBQ industry. We are excited to see what is instore for Rudy’s within the next year!

Link to full article

5 Tips to Get More Accurate Shipping

Author: Ashley Overton  |  June 2, 2017

An order comes in, you know what you wanted to charge the customer for delivery, but then you realize what they paid was actually a dollar less than what the shipment will cost! Now what? Majority of the time you end up eating that cost, unless you want to be that guy ringing up your customers notifying them that you need to charge them a little more than they initially expected.

One dollar or ten cents may not seem like a lot when you take in one order, but imagine bringing in thousands of sales. At this point you are losing out on hundreds or thousands of dollars just in shipping. Or, you are spending tons of time sorting out each order and contacting customers. Either way, in the end you are paying the cost.

This scenario only shows two of many reasons behind the importance of calculating and showing accurate rates and options at checkout.

The Importance of Accurate Shipping Rates

bad good
Undercharge and you are left covering the cost Consider the dimensional weight of products and apply surcharges when necessary.
Over charge and risk scaring customers away Apply discounts or pull the negotiated rates you receive from the carrier. Considering dimensional weight can be helpful here as well.
When the checkout isn’t transparent and you leave customers guessing about charges Show time in transit or estimated delivery date and name each option accurately to describe what it is.
Show too few options and lose a chance for upselling Try offering a standard option, expedited option and free shipping if possible. Consider showing estimated delivery to upsell faster options.
Show too many options and risk confusing customers Try rate shopping so that only the lowest, most attractive options are shown.

Control your shipping, don’t let your shipping control you

You should have complete control over the rates you are charging your customers. You made an educated decision on what you charge for the product and the same should happen for your shipping. This way you can make a business decision on whether you want to to charge more or less than what the service provider you use is charging you. If you want more attractive shipping, you may want to undercharge for shipping and build that cost into the price of the products. Or, you may want to overcharge via shipping to cover the cost of packing. Whatever you decide, you should be in control and should not be reacting to what your rates decide to do.

Show the services you actually use

The options you show at checkout should reflect the services you are actually using. This doesn’t mean you need to display the exact carrier and service name to your customers, but you should indicate what the service is or does.

For example, if you are using LTL freight to ship your larger items, you shouldn’t show a small package or ground shipping/standard shipping option in your checkout. Not only will this scenario require you to add a surcharge to cover the cost of the shipment, you could also confuse your customers.

This holds true for other services as well. You don’t want to charge customers for same day delivery when they believe they are paying for a slower service. The customer will think they are being overcharged and many times this can lead to cart abandonment.

The more transparent the checkout the better. You don’t want customers questioning why they are being charged more than they would expect from the service they selected. And it can be quite shocking to find a freight truck in front of your home when you are expecting delivery from a small package carrier.

Use Dimensional Shipping

ShipperHQ Dimensional ExampleWhen you ship a product you are charged for on the billable weight which is the higher
value between dimensional weight and actual weight. Dimensional weight is (length x height x width)/166, but keep in mind that the divisor can change. So if you are delivering something large but light and only calculate the items actual weight, you are undercharging the customer for that shipment.

A great example is Shipper the Bear. He is extremely large (close to 8ft tall when standing) but light in weight for his size; his billable weight would come from his dimensional weight, so you would want to stuff him in the smallest box possible and minimize the width, height and length of the package. You should account for the product’s size and pack densely.

With that said, it is important that you are shipping items in proper boxes. You could save a lot of money by ensuring you are not packing small items in large boxes and leaving tons of extra open space in the box.

Rate from Multiple Warehouses & Dropshipping

Having functionality that supports rating from multiple origins is crucial for those who ship via multiple warehouses and for dropshippers. If you ship from two or more different locations it is important to show the rates for the correct origin, or warehouse, each time. When you only rate from one location, it is very likely that you are overcharging or undercharging customers that receive orders from your other locations.

If you have one warehouse on the East Coast and another on the West Coast but only use the West Coast warehouse for rating, you are overcharging customers on the East Coast that receive their shipments from your east coast warehouse. This is because your checkout believes it is shipping the order across the country, when in reality it could only be shipping across state or city.

Now think larger scale, if you have warehouses in different countries your rates will look incredibly different than how they should. Other options you should consider are whether you want your orders to ship from fewest warehouses or from nearest. Sometimes it is cheaper for sellers to ship multiple items from one or two warehouses rather than collecting one item from each of the closest warehouse that houses each item.

dropship

Know when to Surcharge and Discount

Adding discounts and surcharges is a simple way to account for fees that are not automatically reflected in the rates pulled from your live carriers, handling additional charges that apply to select products, and reflecting negotiated rates.

Many times merchants need to add padding, dry-ice or other material to boxes which adds to the box weight and in turn increases the amount you are charged to ship certain items. This is where you should apply surcharges to the rates you show at checkout, so you are covering all costs for shipments. This can also be useful for international shipments that have duties and fees attached to the delivery cost.

To avoid overcharging customers who do not fall within these categories, you will want to ensure you have rules in place that allow you to only charge surcharges on certain items, when certain boxes are used, or for deliveries that ship to certain locations.

In contrast, you may find that you need to apply discounts to your rates. Discounts can allow you to provide more attractive shipping or reflect negotiated rates from the carrier. This way you are not overcharging for rates and can even build some of the shipping price into the product’s cost.

Make use out of Date & Time

Date & Time is a great tool for merchants who sell perishable goods, products that can only ship in specific boxes,
hazardous materials or products with regional restrictions such as Alcohol. Imagine not only having the ability to show your customers when they can expect their package, but having the power to control the max time in transit for groups of products that have time sensitive shipping requirements.

Date & Time includes time in transit and estimated delivery date which makes it easy for merchants selling perishables to only charge their customers for expedited services when it is necessary. If you have a customer in the area that can get a ground shipment within 2 days and this is within the maximum allowed time in transit,  you can allow them to use the cheaper/slower shipping service.

Or, on the other hand, you can hide the slower, ground option from your customers that reside outside of a specified area; this way you don’t have customers choosing the slower services when they really need the faster and more expensive options.

date-time-calendar-@3xDate & Time also give you the ability to up sell your expedited shipping options and provide transparency to your customers. As we get closer certain holidays you will find that many customers are more likely to shop from sites that show when their order with arrive.

Taking Back Control

Now it is time to pull this all together, develop your shipping strategy and find a solution that fits your business’ unique needs. Whether you are looking to take action on one or all of the above, you should do your research so you fully understand how you want to ship. Consider what options you should or shouldn’t be using based on your customers’ needs along with your own and imagine how you want those carriers to look at checkout.

I would recommend investing in a Shipping Rate Management Software like ShipperHQ when you decide it is time to execute your shipping strategy. This type of software can be tailored to fit the needs of businesses small to large and will help to simplify various shipping barriers. With this solution, you can show the options you want and decide who can see them and when. It is intelligent enough to calculate the most economical box choices based on your product size and boxes you use, and reflects the shipping rules you put into place. Talk to our team to see how you can get more accurate rates and options.

Link to full article

An Agriculture Technology Startup uses Shipping to Increase Ecommerce Customers by 22%

Author: Ashley Overton  |  April 19, 2017

This post starts off our Customer Success Story Series. This success story highlights a ShipperHQ merchant on Bigcommerce that was able to break through the challenges they faced as they expanded to the ecommerce market in order to keep up with customer demand.


Bright AgroTechVertical farming came about as a way for farmers to avoid costs associated with growing food. Since then, the vertical farming space has become quite noisy. Bright Agrotech, an agriculture technology startup, chose to address the increase in demand for these farming supplies by expanding to the ecommerce market. In doing so they knew their situation was unlike most ecommerce merchants’ and they would need to conquer their pretty unique shipping challenges in order to beat out their competition and successfully sell online.

Bright Agrotech guides modern farmers to plan, build and operate successful businesses and ultimately build a new, local food economy based on transparency and trust. Their approach is to Equip, Educate and Empower. With these 3 E’s, Bright Agrotech gives modern farmers the hardware, software, and services they need to make a positive impact on local food economies.

The company expanded to the ecommerce market around 2014 and immediately knew that they would face challenges delivering their unusually large and bulky items to their customers. They were dealing with multiple packages per product, dimensions that resulted in balloon charges (or that exceeded carrier requirements), and freight shipments. After their first few months as an online store, they migrated to BigCommerce in hopes that they would be able to find a solution.  

Putting Your Shipping Strategy to Work

Bright Agrotech started their online journey knowing what they wanted to show and offer their customers at checkout. But, they faced issues when it came time to relay this to their customers on their frontend. Initially the team used BigCommerce’s builtin shipping options to apply flat-rate shipping on their larger items to cover what they thought their average costs would be.

Perry Baptista, Chief Operations Officer describes what challenges the company faced:

Without a shipping calculator that was prepared to handle all of the above, we were frequently unable to charge accurate shipping rates. Nearby customers ended up largely overpaying for shipping, and we had to eat the cost on more expensive shipments. Our customers had limited shipping choices or less-than-complete information about how their shipment would arrive.

Trust me – having a freight truck show up at your house when you’re expecting UPS is a jarring experience that usually results in a number of additional costs for both the customer and us.

The team quickly realized they would need a more powerful shipping calculator to handle their shipping needs. Knowing that building a custom solution would turn out to be extremely costly, they began their search for an application that would fit their needs and were led to ShipperHQ.

Shipping large Items

Increase Conversion through Improved Shipping

June 2016 was the beginning of change for the Bright Agrotech team. They found their solution, now it was time to put it to action and see the results. 

Directly after the implementation of ShipperHQ and other process improvements, they noticed an increase in their ecommerce order fulfillment efficiency.

Perry Baptista explains the effects of their improvements:

I am pleased with the results we’ve been able to achieve. If I compare March 2016 through December 2016 to the same period in 2015, we’ve had a 17% increase in our conversion rate.

Prior to adding ShipperHQ, Bright Agrotech only offered one shipping option, which was “Standard Shipping.” If you take a look at their current checkout, they are now able to offer up to 5 different carriers and 3 shipping speeds. And, they can now incorporate multi-origin shipping information into their shopping cart and shipping quotes. Not only do they have more options to satisfy their customers, they are able to meet increasing demand by reducing the amount of customer service and internal time spent on shipping arrangements.

Bright Agrotech Checkout

Perry Baptista further explains their improvements:

Before ShipperHQ, we’d actually call customers if they had been massively undercharged for shipping. Customers weren’t happy at the additional charges, we weren’t happy about the high costs, and we were both out a ton of time – the most expensive part of all!

Now, even with a 22% increase in ecommerce customers this year, they have not needed to increase their fulfillment or shipping staff. By making use of advanced features such as Dimensional Shipping, LTL Freight and Carrier Rules, Bright Agrotech was able to tell ShipperHQ exactly how their large items need to be handled and what they want their customers to see based on zone, product size and more.

Perry Baptista explains how ShipperHQ has made shipping large/bulky items easier:

Bright AgroTech & ShipperHQ

First, ShipperHQ allows us to assign multiple shipping boxes to a single BigCommerce product. Many of our large items, like the ZipGrow Farm Wall, ship in two or more boxes, and BigCommerce’s basic shipping calculator could only calculate real-time quotes on one box per product. Using ShipperHQ’s dimensional rules feature allows us to accurately quote the correct number and size of packages in real time.

Second, ShipperHQ can quote shipment of an item via freight carriers, which was needed for our large ZipGrow Commercial Bundles. This is one of the only shipping programs on the market I’ve seen with this functionality. Many of our products can only ship cost-effectively via a freight method, so being able to pull real-time freight quotes improves Bright’s bottom line while giving our customers an accurate representation of how their items will arrive.

Finally, I love that ShipperHQ can restrict carriers and zones. For international customers, we only use USPS, so it only makes sense to limit an international customer’s options. Within the US, we prefer to ship only UPS on large items from our warehouse. Being able to clearly define via ShipperHQ what a large item is and restrict its shipping methods is amazing.

Bright Agrotech Free Shipping

The Boundaries are Endless

The company has been able to expand their checkout in ways they were unable to imagine before. With additional options and the ability to control what their customers see at checkout they have been able to broaden their reach, opening them up to thousands of potential customers and are able to cover their shipping costs. Now, they rarely have a shipment they can’t send. Even if they are unable to serve a location, a customer will be informed that they can’t automatically ship to them via the website, which has allowed them to save tons of customer service time.

As always, we are happy to watch Bright Agrotech grow and expand new horizons. We are excited to see what is in store for the company’s future and what more they will be able to accomplish.

Link to full article

PreImagine 2017 Sponsor Spotlight: MageMojo

Author: Ashley Overton  |  April 1, 2017

MageMojo built their hosting company specifically and only to host Magento stores. They specialize in doing one thing and doing it really well so they are able to offer faster performance, deeper support, and lower prices. “We’re making Magento great again!” says Eric Hileman, Co-Founder of MageMojo.

The MageMojMageMojoo team has been a part of the Magento community since 2009. In addition to providing the community with great service, they are very active in showing their support. This will be their second year attending and sponsoring PreImagine and they are also organizing Meet Magento NY this year and plan on going big!

Eric sheds some light on what it’s like to be both a guest and sponsor at PreImagine and how to get the most out of your evening there:

Why did MageMojo decide to sponsor PreImagine this year? 

We love to support community events in Vegas, especially since the Wynn is expensive.  PreImagine needs all the support it can get in order to put on a great event (and open up that bar!).

How would you describe your past PreImagine experiences?

As a sponsor Good! ★★★★☆

As a guest Excellent! ★★★★★

What is your favorite memory from past PreImagines?

Favorite memory was thinking how beautiful it was out there on the Sunset Terrace in the evening surrounded by Magento community members from all over the world.  That was the first time we’d seen people whom we’d only known from their twitter profiles, IRL.  It was a feeling of inspiration that really energized us for the next couple days.

What are you looking forward to most this year?

We’re looking forward most to spreading the word about the Magento Security Council we co-founded and the free malware scanner the Council put out.  We’re also giving free 3 month memberships to Nomad Mage for continuous learning.  Spreading education about security while also learning from our Peers is exciting!  We’re ready to collaborate on more initiatives with other community members!

What would you list as the biggest benefit of attending PreImagine?

PreImagine is the eye of the hurricane. Everyone is crazy busy leading up to Imagine.  We all arrive in Las Vegas and have that one day where everything is calm.  PreImagine sits in that calm window and gives everyone a chance to take a breath, say Hello to old friends, and relax for a little while before the whirlwind begins again Monday.

Do you have any advice for first time attendees? 

There’s no need to be shy. Find the people you recognize from twitter, stackoverflow, etc, just walk up and introduce yourself.  We’re all here for the same reason and you’ll find you have a lot in common with everyone, if you open up!

Link to full article

PreImagine 2017 Sponsor Spotlight: Avalara

Author: Ashley Overton  |  April 1, 2017

Avalara, Inc., is a leading cloud-based software platform provider that delivers a broad and growing array of compliance solutions related to sales tax and other transaction taxes, such a value-added tax. Avalara helps make sales tax compliance simple and automatic for businesses of all sizes.

25980220464_ce0f8f9905_zTheir end-to-end suite of solutions automatically determines taxability, identifies applicable tax rates, accurately calculates taxes, prepares and files returns, remits taxes, maintains tax records, and manages tax exemption certificates. The Avalara team has been a member of the Magento community for 5 years. They are proudly sponsoring the PreImagine event for a third year, but this will be their first time attending.

Although Amiee Keenan, Partner Marketing Manager of Avalara, will be joining us at PreImagine for the first time this year, she was happy to shed some helpful knowledge she gained from attending other conferences and what she is looking forward to this Sunday:

Why did Avalara decide to sponsor PreImagine this year?

This is a great show. It is a great way to kick-start the conference.

What are you looking forward to most this year?

Personally, this is my first year at Imagine so I look forward to learning, networking, and being in the booth.

Do you have any advice for first time attendees?

I have attended many conferences. There is a lot of walking so good, comfortable shoes are the key to get you through.

 

 

Link to full article

PreImagine 2017 Sponsor Spotlight: Vantiv

Author: Ashley Overton  |  March 31, 2017

Vantiv is a leading payment processor differentiated by an integrated technology platform. They offer a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs online, in-store, or omnichannel through a single provider. According to the Nilson Report’s latest annual U.S. Merchant Acquirer Rankings, Vantiv now processes more domestic debit and credit transactions than any other acquirer in the United States.

26492812792_c304b85aae_zThe Vantiv team has been a member of the Magento community for the past four years and they are very excited to be participating in their very first PreImagine event this year!

Alain Gendre, Sr. Partnership Manager of ecommerce, took time out of his day to share why their team is excited to sponsor this year’s event and what they are looking forward to as we get closer to PreImagine:

Why did your company decide to sponsor PreImagine this year?

Vantiv recently became a Magento Select Technology Partner and is investing significantly in our Magento partnership. The Imagine event is the perfect venue to promote our new relationship.

What are you looking forward to most this year?

I’m looking forward to reconnecting with the Magento Commerce family: merchants, partners, and developers. Additionally, as an avid tennis fan, I can’t wait to see and hear Serena Williams, who will be the guest speaker at Imagine.

What would you list as the biggest benefit of attending PreImagine?

PreImagine is the best way to connect with the hardcore Magento fans ahead of the Imagine event. If I can use a football analogy, it is equivalent to a tailgate party before a very big Patriots game – it’s a lot of fun with great networking and camaraderie. You definitely don’t want to miss it!

 

Link to full article

PreImagine 2017 Sponsor Spotlight: MediaCT

Author: Ashley Overton  |  March 31, 2017

MediaCT is the leading Dutch commerce development agency, specializing in Magento Enterprise Solutions. They deliver the highest quality development and optimization of new or existing commerce sites. Their team stands for short communication lines and openness. From their office in Groningen they serve over 25 renowned e-commerce enterprises throughout the Netherlands – inspiring, motivating, and taking our clients to the next level.

MediaCTTheir team leads the pack with their marketing DNA, conversion-focused attitude and excellent technological know-how. MediaCT lurched their first Magento site at the end of 2008 and they have been a part of the community for almost a decade now.  This will be their third time attending PreImagine and first time sponsoring the event!

Tjitte Folkertsma of MediaCT shares his views on the PreImagine event and what he looks forward to most:

Why did MediaCT decide to sponsor PreImagine this year?

The reason I decided to sponsor this year is that I promised it to Ignacio Riesco & Kimberely Thomas (Magentogirl) last year 😉

How would you describe your past PreImagine experiences?

Every year it’s a special get-together with friends and colleagues from around the world celebrating the #real Magento community, learning from each other and having a lot of fun!

What is your favorite memory from past PreImagines?

I have several special moments at (pre)imagine.

Imagine is the place to get inspired and to get a feeling and connecting with what’s going on in the commerce and Magento world.

What are you looking forward to most this year?

Connecting with all the great people and friends we met at all the Magento events around the world.

Do you have any advice for first time attendees?

Don’t hesitate to become actively involved and get in contact with all the great people there.

Almost all of them won’t bite (watch out for Ignacio he might ;-), but besides him…. talk, learn, drink, interact, be inspirent, laugh and connect!

Link to full article

PreImagine 2017 Sponsor Spotlight: Blue Acorn

Author: Ashley Overton  |  March 30, 2017

IMG_9980-2Blue Acorn is a commerce agency that maximizes online revenue for B2C and B2B brands. Their team develops and optimizes ecommerce sites with solutions tailored to deliver results that matter most to your organization. Whether you need radical change or incremental improvements, their integrated team of designers, developers and optimizers work together to deliver engaging shopping experiences for your customers and efficient processes for you.

Blue Acorn has been a part of the Magento community almost since its inception. Around the same time Kevin Eichelberger was laying the foundation for what would become Blue Acorn, he heard about a new project called Magento. They’ve been an official Magento partner since 2009, and since then have won awards for partner of the Year, Best Web Design, Most innovative Site of the Year, and spirit of Excellence.

This is the team’s fifth year attending and sponsoring PreImagine. They even helped organize the first PreImagine back in 2013 and their founder, Kevin, was actually the first person to ever use the hashtag #PreImagine in a tweet.

We interviewed Bethany Kelley, PR & Communications Manager, to get insight on the Blue Acorn experience at PreImagine and what they look forward to most this year:

What is your favorite memory from past PreImagines?

IMG_9974The Road to Imagine in 2016 was a highlight! A group of Magento community members rode motorcycles to Imagine, and they drove all the way in to the poolside terrace at the Wynn.

In 2014, when PreImagine and Imagine were held at the Hard Rock, there were exceptionally delicious soft pretzels with cheese dip.

What are you looking forward to most this year?

PreImagine comes but once a year. We’re ready to soak up the sunshine, reconnect with old friends, and enjoy a poolside cocktail or two.

What would you list as the biggest benefit of attending PreImagine?

You’ll be able to scoop up some awesome swag from sponsors. Keep an eye out for Blue Acorn’s koozies and squish squirrels.

Do you have any advice for first time attendees?

Don’t forget your sunglasses! PreImagine is always held poolside at the Wynn, it’s beautiful and bright.

Link to full article

PreImagine 2017 Sponsor Spotlight: Pixafy

Author: Ashley Overton  |  March 29, 2017

Pixafy is an ecommerce agency anchored in tradition and deeply invested in the future of digital commerce. They are online retail experts that specialize in B2C and B2B implementations. Not to mention the synergies with their sister company, Net@work, who have unique expertise integrating with back office systems such as Sage and NetSuite ERP, CRM, HR etc. Pixafy’s highly experienced team includes engineers, UI developers, designers, marketers and system architects. They provide their clients digital transformation and channel harmonization across aspect of their ecommerce universe.

The Pixafy team has been apart of the Magento community from the very beginning in 2010. “Like many companies here, Pixafy is proud to be an OG,” says Aleza Shapiro, Senior Marketing Manager. Although this is the first time they have sponsored the event, they haven’t missed one PreImagine and have had a chance to watch the community evolve and grow over the years.

We were lucky enough to interview Aleza and get real insight on the Pixafy experience at PreImagine:

Screen Shot 2017-03-29 at 11.10.48 AMWhy did Pixafy decide to sponsor PreImagine this year?

We love and respect the Magento ecosystem and that’s exactly what PreImagine stands for.

How would you describe your past PreImagine experiences?

All smiles and hugs. There are so many connections that have been made over the years. The band’s back together again!  

What is your favorite memory from past PreImagines?

All the fun Magento swag people have collected or made in the past year they want to share/show off.

What are you looking forward to most this year?

I always love the General Sessions. The Magento team definitely provides #allthefeels

What would you list as the biggest benefit of attending PreImagine?

Enjoying a refreshing drink in the sun with longtime friends that feel like family. We’re all here because we bleed orange.

Do you have any advice for first time attendees?

Comfy shoes. Even though I don’t usually leave the Wynn during the conference, Vegas is YUGE!

 

Link to full article

PreImagine 2017 Sponsor Spotlight: Commerce Hero

Author: Ashley Overton  |  March 28, 2017

Commerce Hero is the first developer marketplace focused exclusively on Magento developers.  The Commerce Hero team helps to connect merchants and agencies with developers for contract or full time work. If you’ve ever tried to find a good Magento developer before, you’re likely familiar with the pain point that Commerce Hero is working to solve.

Kalen Jordan, founder of Commerce Hero, has been apart of the Magento community since 2011, and have attended PreImagine pretty much every year since it started.  He sponsored a couple of years previously through MageMail, his other business in the space. But, this will be Commerce Hero’s first appearance at the event! 

Kalen took time to discuss his experience at PreImagine, what he and the Commerce Hero team is looking forward to this year
and much more:
Screen Shot 2017-03-28 at 11.33.15 AM
How would you describe your past PreImagine experiences?

PreImagine is always a blast – I get to see all the old friends that I’ve met over the years in a more relaxed environment, before getting into business mode for the conference proper.

What is your favorite memory from past PreImagine events?

Seeing the #RoadToImagine guys roll in on their motorcycles. Also, hanging with my buddies Phil, Jenn, Ben, and Jonathan.

What are you looking forward to most this year?

Unleashing our new Commerce Hero T-shirts on everyone. Also, showing everyone our custom Commerce Hero coasters that happen to have contact info on the back of them.

Screen Shot 2017-03-28 at 11.35.32 AM

What would you list as the biggest benefit of attending PreImagine?

PreImagine is basically #realmagento IRL.  No other time or place you can see all those people in the same place.  Also, this might be the only place you can go at Imagine with a green badge without getting attacked by salespeople.

Do you have any advice for first time attendees?

Don’t overthink it – relax and enjoy yourself.  And don’t be shy!

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