Category Archives: News

PreImagine 2018 Sponsor Spotlight: MageMojo

Author: Ashley Overton  |  March 12, 2018

20170402_191026This will be MageMojo‘s third year attending and sponsoring PreImagine! Their team joined the Magento community in 2009 and have actively shown their support by working to make improvements within the community.

MageMojo is a hosting company built by Magento developers. They focus only on Magento hosting which allows them to provide a level of support unseen in the industry. They also develop code, write crons, drink MageMojitos and love to have fun!

We had the wonderful opportunity to interview Edward Vigil, Director of Marketing and Sales at MageMojo. This witty interview will have you prepared for PreImagine as he shares past experiences and how to best navigate the event.

Where will you be traveling to Las Vegas from?

NYC baby…..and Texas yeeha…..also PA, Michigan and Ohio. We are from everywhere – that’s what makes us great!

We are incorporated out of the great state of New York, but our teams are all over the world. We like not having boundaries in seeking our talent, so we search for the best no matter where they live.

What does being a part of the Magento Community mean to you?

Since we joined the community, we have worked to understand what the community needs most. All of our success has come from understanding issues raised by the community and finding ways to solve them.

We help facilitate a platform to discuss our experience and hear from others about their triumphs and issues.

20170402_191009We are always growing and learning. Is there any one thing you would like to learn during this year’s conference?

The Magento roadmap – what’s going on in the Magento Universe. Find out what the community is working on, the problems they have and how we can help…and of course see who jumps in the pool this year!

How would you describe your first PreImagine experience?

Oh, that Karen :)

What did you find most enjoyable about sponsoring and attending PreImagine last year?

Our CTO, Martin Pachol, got detained by security. We pretended to be working on getting him released. Never heard how he got released…hmmm

His expense report was creative!

What do you plan to do different this year to improve your experience?

Sleep less..haha….We are trying to meet and get to know as many new people as we can and also make time for our old friends. We had to get a booth twice as big this year so you can all come visit!

What are you looking forward to most this year?

The camaraderie of the Magento community, seeing old friends and meeting this Magneto everyone keeps talking about.

What would you list as the biggest benefit of attending PreImagine?

Sets a great tone for the days ahead. We get to see friends having a good time and get a headstart on networking. Always easier to get some face time with Magento celebs at PreImagine including the ShipperHQ team.

20170402_181439Do you have any advice for first time attendees?

Find your Mojo and go hard. You’re gonna love it!

Are you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have instore for people visiting your booth?

Swag, Swag and more SWAG! Stop by for free shirts and we thought of a cool poster with Magento database layouts you have to checkout… Get your Mojo here baby!

Link to full article

PreImagine 2018 Sponsor Spotlight: Dotmailer

Author: Ashley Overton  |  March 7, 2018

Dotmailer started as a Magento SI in 2012 and has been an active part of the community since. Their team is joining us for another year of fun and networking as a PreImagine sponsor.

WinstonsDotmailer is now a marketing automation platform with email at its core empowering B2B, B2C and eCommerce businesses. Their software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns.

Lindsay Mearman, Marketing Manager at Dotmailer, took some time to share her expertise on the Magento and PreImagine experience.

Where will you be traveling to Las Vegas from? 

Most of our staff will be traveling from NYC, we also have a few people traveling from our London office.

What does being a part of the Magento Community mean to you?

With a strong B2B background but limited B2C dotmailer decided to relocate the Magento expertise from within the agency to focus on building an industry leading integration with Magento. With now over 500 Magento merchants powered by dotmailer and a Magento Premier Partner our relationship with Magento couldn’t be more important to us.

How would you describe your first PreImagine experience?

A party and networking event like no other, it’s simply an event you can’t afford to miss

What did you find most enjoyable about sponsoring and attending PreImagine last year?

The opportunity to meet and networking with most of Magento’s greatest, smartest and most loyal community members.

What do you plan to do different this year to improve your experience?

We didn’t resource heavily enough for direct new business sales, and 2017 shocked us with a much higher merchant turnout than previous years.

What are you looking forward to most this year?

Same as every year, the comfiness of the beds in the Wynn, especially after an entire day on your feet and miles of walking.

Image uploaded from iOS-2What would you list as the biggest benefit of attending PreImagine?

Nurturing relationships with our partners and clients.

Do you have any advice for first time attendees?

Don’t be shy, introduce yourself to as many as people as possible. Everyone is kind and friendly, and it’s the best opportunity you have in 2018 to build connections.

Are you exhibiting at Magento Imagine?

Yes, Dotmailer will be exhibiting at Imagine.


Link to full article

PreImagine 2018 Sponsor Spotlight: Classy Llama

Author: Ashley Overton  |  February 22, 2018

Classy Llama has been apart of the Magento Community since their inception in 2010, and has played a role in the growth of the community providing various additions to the code base and being an active contributor across the agency, merchant, and technology space. They have attended every PreImagine event since it started in 2012 and sponsored for the very first time last year!

The team focuses on development, marketing, and consulting services for online merchants considering or already on the Magento platform. They are creative, caring, and credentialed eCommerce professionals who provide a holistic approach to business needs.

We had the wonderful opportunity to interview Paul Ebisch, President of Classy Llama, about their past PreImagine and Imagine experiences and learned more about what they look forward to this year.

17758614_1247272231989180_7429917526687209119_oWhere will you be traveling to Las Vegas from?

We will be traveling from the land of Llamas in Springfield, MO.

What does being apart of the Magento Community mean to you?

The value of being in the Magento Community has been vast given it is a unique space where businesses have come together tackle shared issues that face eCommerce on a daily basis.

What did you find most enjoyable about sponsoring and attending PreImagine last year?

It is always a blast to see as many from the Magento community early on at Imagine. It takes the energy level up a notch with excitement to hear how everyone is doing.

What are you looking forward to most this year? 

Seeing what kinds of merchants are being attracted to the new Magento platform.

What would you list as the biggest benefit of attending PreImagine?

The opportunity to connect in face-to-face interactions with those we work with virtually throughout the Magento Community.

Do you have any advice for first time attendees?

Get a stuffed llama early on.

17632283_1241606619222408_5913266308139929168_oAre you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have in-store for people visiting your booth?

Classy Llama will be exhibiting and highlighting our work in the technical SEO space within the Magento platform. And, as always, we will have all new llama swag to share with the world.

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PreImagine 2018 Sponsor Spotlight: Subscribe Pro

Author: Ashley Overton  |  February 13, 2018

Dashboard-Screenshot-GrowthSubscribe Pro was born out of a Magento development agency and their founder has been working with Magento since the early days. The company is extremely involved in the Magento Community and are no stranger to PreImagine. They made their first appearance in 2013, and have even been involved as sponsors in the past.

Subscribe Pro is the leading SaaS subscription commerce solution for Magento. They integrate closely with Magento and allow merchants to run replenishment, club and membership subscription programs. Subscribe Pro works to help brands increase the average customer lifetime value (LTV) for their most loyal customers.

We interviewed Garth Brantley, CEO of Subscribe Pro, to get insight on the Subscribe Pro PreImagine experience and to see what they look forward to most this year:

Where will you be traveling to Las Vegas from? 

We will be travelling from Baltimore, MD, home of the Ravens and Orioles, where we are based.

What does being apart of the Magento Community mean to you?

Absolutely the best part of working with Magento is the Community. It has been humbling to witness what this community can do and it’s an honor to be able to give back a little bit by supporting events such as #preimagine.

We are always growing and learning. Is there any one thing you would like to learn during this year’s conference?

Yes, learning and growth makes life great, and is essential in eCommerce and any tech related field. I’d say I’m most excited to learn about what other folks in the industry are doing to apply new technologies to expand eCommerce beyond the web. Things like PWA’s, Alexa, Google Home, etc.

Also, AI has been hot in the wider tech world for a while now and I’m pretty excited to learn about new ways it’s being applied to eCommerce.

How would you describe your first PreImagine experience?

I want to say that was maybe 2013? I remember baking in the hot sun around the pool at the M hotel and developers downing shots of vodka.

What did you find most enjoyable about sponsoring and attending PreImagine last year?

PreImagine has consistently been the most enjoyable industry networking event I’ve attended. The level of energy and enthusiasm from a diverse range of attendees is always inspiring.

What do you plan to do different this year to improve your experience?

Last year our travel schedules had us dealing with logistics issues during the event. We plan arrive early and maximize time spent enjoying the event and engaging with our fellow Magento Community members.

What are you looking forward to most this year?

Excited to see what the new venue and larger capacity bring for the event.

What would you list as the biggest benefit of attending PreImagine?

Networking with a diverse range of folks from the industry.

Do you have any advice for first time attendees?

Arrive early and rested, pre-hydrate.

Are you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have in-store for people visiting your booth?

Yes. We’re pretty excited about the conference this year in general, and we’re lining up some fun goodies for the booth.

Link to full article

New Partner Introduction: ReTrans Freight Simplifies Logistics for B2B & B2C Merchants Using ShipperHQ

Author: Nicola Malaney  |  February 1, 2018

partnership-retransIt’s 2018. eCommerce is in full swing and the marketplace is hotter than ever. It seems everywhere you look, there’s another tool available for managing your SEO, your metrics or your parcel freight. Shouldn’t there be a simplified way to manage your LTL freight by now? Here at ReTrans Freight, we couldn’t agree more and that is why we’re excited to have joined forces with ShipperHQ to provide a solution. Before we get into how our partnership can revolutionize your B2B and B2C businesses, we thought we’d share a little about who we are and how we found ourselves immersed in the dynamic world of eCommerce.

For over 30 years, we have focused on simplifying the transportation process and in fact, we were the first of our kind. Ever since, we’ve been building a team of experts in all aspects of freight management; Carrier and customer relationships, accounting and administration and of course, technology. Though our name has changed over time, we never lost sight of our mission, which is to equip our clients with tools that let them put their resources into scaling their business instead of just maintaining it.

There’s a lot of talk out there about the logistics industry and how many companies have some catching up to do when it comes to doing business in the eCommerce space.  We have always been ahead of the curve thanks to our powerhouse technology experts and agile team of logistics specialists. Today, we have the unique ability to simplify API and EDI carrier connectivity to allow users one point of access to a vast network of quality carriers, at highly competitive rates.

Ok, so what does that actually mean?

It means saying goodbye to paying for multiple connections, goodbye to hours spent reconciling hundreds of individual invoices and goodbye to paying more than you need to for your large freight. By linking up with ShipperHQ’s top-notch shipping management system, shoppers can now enjoy the same fluid checkout experience they’re used to, even on large and oversized purchases. Isn’t that the way it should be?

Why should the bulky or just plain heavy items be abandoned in the shopping cart, simply because no one could optimize those supply chains?

Last year, the ShipperHQ team published an insightful blog that discussed how to boost conversion rates. It stated that a staggering 28% of cart abandonment came from unexpected shipping costs. By utilizing state of the art shipping software and providing customers with reliable rate transparency, merchants can avoid dropoff at checkout for larger items. We’re thrilled to be collaborating with ShipperHQ on this venture, providing eCommerce equality for all types of freight!

Get to know us. We’d love to hear from you! Contact us at or visit us at

About the Author

Nicola is the Director of eCommerce Strategic Partnerships for ReTrans Freight where she focuses on identifying and developing alliances that create value for merchants looking to optimize and simplify their LTL eCommerce distribution.  She holds an MBA in International Business and Supply Chain Management and has used her expertise to enable many businesses to succeed in the eCommerce marketplace.

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New Partner Introduction: VL OMNI brings Seamless Data Integration to ShipperHQ Customers

Author: Ashley Overton  |  December 14, 2017

Welcome to the age of automation!

Integration can be a huge amount of work, and this is the very reason we are proud to announce our partnership with VL OMNI.

VL OMNI helps merchants save time and money as they move data seamlessly through their infrastructure. As an agile and scalable SaaS data integration platform for real-time accurate customer order data, shipment details, inventory, prices and more, the VL OMNI Dashboard allows omnichannel and ecommerce businesses to grow and accelerate their business by providing strategic one-to-many integrations. By connecting applications together in a way that makes sense to the unique needs of your business, data is normalized with business rules applied directly to the data transformation for true, 100% integration. Perfectly automated data, exactly where and when your business needs it, fit to your business’ needs.

VL OMNI includes tracking for:

  • Typical transactions
  • Orders In & Out
  • Invoices In & Out
  • Shipping Status Update
  • Product Information Sync
  • Order Acknowledgements
  • Inventory Qty Updates
  • Price Sync
  • Warehouse Orders In & Out by status
  • And more

Current and prospective customers of ShipperHQ can look forward to benefiting from this newly established partnership. The partnership with VL OMNI expands the depth to which ShipperHQ data can be transmitted and automated.  The solution works to fit your business rather than forcing the business to adapt to the solution. Not only can standard ShipperHQ data movements be automated while taking business-specific rules into account, but with VL OMNI, ShipperHQ data can now be fully integrated with on-premise applications, legacy applications such as ERP systems, customized applications, and with trading partners using EDI (Electronic data interchange). 

VL was born in the EDI space in 1994, and has evolved within this market to expand into providing API integration capabilities to merchants who are looking to scale and remain competitive. With over 200 businesses who trust VL OMNI to move data seamlessly through their infrastructure as they grow, expand and accelerate their businesses, and over 280 application integrations in their connector library, VL OMNI is quickly becoming a trusted partner of the omni-channel sector and application providers.

Learn more about VL OMNI

Link to full article

Meet us in NYC for The Shopify Plus November Meetup

Author: Ashley Overton  |  November 21, 2017

Shopify Plus Meetup NYC

We’re thrilled to be traveling to the Big Apple to co-sponsor the Shopify Plus November Meetup! Because the August meetup turned out to be such a huge success, Dotmailer decided to give the community another chance to come out and enjoy networking and enriched discussions about available features and products on the platform.

The Shopify Plus November Meetup will be the final meetup of the year, so we are expecting to end the year with an even bigger bang. All events during the meetup will be geared towards helping merchants grow. This is a chance for long-time Shopify community members to reconnect, and gives newcomers a chance to develop relationships.

Our team was more than honored to receive an invite to sponsor this month’s event. Not only do sponsors help make the event and refreshments free for attendees, but they are responsible for contributing to the event content. The event will be segmented into two sessions: digital “speed dating” where attendees can learn about the sponsors’ technology and capabilities, followed by networking with a focus on merchants.

To bring a special touch to the session, sponsors are able to bing a special guest. Their special guest will be a merchant that actually uses their product and can speak to attendees about their experience with the product and Shopify as a whole.

Alex CranmerWe will have Alex Cranmer of International Military Antiques (IMA) joining us at our table as our special guest of the evening. You may already be familiar with Alex and IMA if you watch History Channel’s show, Pawn Stars; if not, you should check the company out online. IMA is a spectacular antique firearms and military collectibles dealer and expert that sells very unique and valuable items online. Alex is a great person to connect with to discuss obstacles that come along with selling items with strict shipping restrictions.

To cover specific Shopify Plus shipping questions, we have Karen Baker and Quentin Montalto from ShipperHQ attending. We already service a number of diverse and unique customers on Shopify, so we are psyched to take on attendees’ most challenging shipping questions.

Merchants come to ShipperHQ when they find that the shipping tools that come standard with their cart aren’t enough to fulfill their business needs. Whether they are looking to cover their shipping costs, address cart abandonment, expand the shipping options they offer, or utilize shipping promotions, ShipperHQ can help. We will be available for demos to show off the power of ShipperHQ and demonstrate how it can work to your needs.

Contact us if you would like to attend and we’ll get you added to the list!


Link to full article

PreImagine 2017 Sponsor Spotlight: Avalara

Author: Ashley Overton  |  April 1, 2017

Avalara, Inc., is a leading cloud-based software platform provider that delivers a broad and growing array of compliance solutions related to sales tax and other transaction taxes, such a value-added tax. Avalara helps make sales tax compliance simple and automatic for businesses of all sizes.

25980220464_ce0f8f9905_zTheir end-to-end suite of solutions automatically determines taxability, identifies applicable tax rates, accurately calculates taxes, prepares and files returns, remits taxes, maintains tax records, and manages tax exemption certificates. The Avalara team has been a member of the Magento community for 5 years. They are proudly sponsoring the PreImagine event for a third year, but this will be their first time attending.

Although Amiee Keenan, Partner Marketing Manager of Avalara, will be joining us at PreImagine for the first time this year, she was happy to shed some helpful knowledge she gained from attending other conferences and what she is looking forward to this Sunday:

Why did Avalara decide to sponsor PreImagine this year?

This is a great show. It is a great way to kick-start the conference.

What are you looking forward to most this year?

Personally, this is my first year at Imagine so I look forward to learning, networking, and being in the booth.

Do you have any advice for first time attendees?

I have attended many conferences. There is a lot of walking so good, comfortable shoes are the key to get you through.



Link to full article

PreImagine 2017 Sponsor Spotlight: Vantiv

Author: Ashley Overton  |  March 31, 2017

Vantiv is a leading payment processor differentiated by an integrated technology platform. They offer a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs online, in-store, or omnichannel through a single provider. According to the Nilson Report’s latest annual U.S. Merchant Acquirer Rankings, Vantiv now processes more domestic debit and credit transactions than any other acquirer in the United States.

26492812792_c304b85aae_zThe Vantiv team has been a member of the Magento community for the past four years and they are very excited to be participating in their very first PreImagine event this year!

Alain Gendre, Sr. Partnership Manager of ecommerce, took time out of his day to share why their team is excited to sponsor this year’s event and what they are looking forward to as we get closer to PreImagine:

Why did your company decide to sponsor PreImagine this year?

Vantiv recently became a Magento Select Technology Partner and is investing significantly in our Magento partnership. The Imagine event is the perfect venue to promote our new relationship.

What are you looking forward to most this year?

I’m looking forward to reconnecting with the Magento Commerce family: merchants, partners, and developers. Additionally, as an avid tennis fan, I can’t wait to see and hear Serena Williams, who will be the guest speaker at Imagine.

What would you list as the biggest benefit of attending PreImagine?

PreImagine is the best way to connect with the hardcore Magento fans ahead of the Imagine event. If I can use a football analogy, it is equivalent to a tailgate party before a very big Patriots game – it’s a lot of fun with great networking and camaraderie. You definitely don’t want to miss it!


Link to full article

PreImagine 2017 Sponsor Spotlight: MediaCT

Author: Ashley Overton  |  March 31, 2017

MediaCT is the leading Dutch commerce development agency, specializing in Magento Enterprise Solutions. They deliver the highest quality development and optimization of new or existing commerce sites. Their team stands for short communication lines and openness. From their office in Groningen they serve over 25 renowned e-commerce enterprises throughout the Netherlands – inspiring, motivating, and taking our clients to the next level.

MediaCTTheir team leads the pack with their marketing DNA, conversion-focused attitude and excellent technological know-how. MediaCT lurched their first Magento site at the end of 2008 and they have been a part of the community for almost a decade now.  This will be their third time attending PreImagine and first time sponsoring the event!

Tjitte Folkertsma of MediaCT shares his views on the PreImagine event and what he looks forward to most:

Why did MediaCT decide to sponsor PreImagine this year?

The reason I decided to sponsor this year is that I promised it to Ignacio Riesco & Kimberely Thomas (Magentogirl) last year 😉

How would you describe your past PreImagine experiences?

Every year it’s a special get-together with friends and colleagues from around the world celebrating the #real Magento community, learning from each other and having a lot of fun!

What is your favorite memory from past PreImagines?

I have several special moments at (pre)imagine.

Imagine is the place to get inspired and to get a feeling and connecting with what’s going on in the commerce and Magento world.

What are you looking forward to most this year?

Connecting with all the great people and friends we met at all the Magento events around the world.

Do you have any advice for first time attendees?

Don’t hesitate to become actively involved and get in contact with all the great people there.

Almost all of them won’t bite (watch out for Ignacio he might ;-), but besides him…. talk, learn, drink, interact, be inspirent, laugh and connect!

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