Category Archives: Interview

PreImagine 2018 Sponsor Spotlight: Vertex

Author: Ashley Overton  |  April 2, 2018

Vertex Magento Imagine Image

Although this is Vertex‘s first year attending PreImagine, they have had their partnership with Magento and offered simplified sales tax for Magento merchants for 3 years. They also had the wonderful opportunity to announce the signing of their Premier Partnership at last year’s Imagine event!

Vertex provides cloud and on-premis solutions that can be tailored to specific industries for every major line of tax, including sales and use, income, value-added and payroll. Merchants faced with the challenges of selling online, can access the software directly from the Magento dashboard in order to automate their sales tax collections.

Erin Kissling, Partner Marketing Manager at Vertex, sheds some light on what it’s like to be apart of the Magento community and what they are looking forward to as PreImagine newbies this year.

Where will you be traveling to Las Vegas from? 

We are based in King of Prussia, PA right outside of Philadelphia where a majority of us will be traveling in from. I hope everyone is ready to hear about how proud we are of our recent Eagles Super Bowl Championship and debate about who has the best cheesesteaks. I will definitely be requesting “Motown Philly” at Pre-Imagine.

We also have a few members of team traveling in from Georgia and Texas – we are working on converting them to Eagles fans.

What does being apart of the Magento Community mean to you?

Being a part of the Magento Community is truly unique and inclusive. I can honestly say that Magento and other partners have welcomed us with open arms to this ecosystem! We have not only been able to help merchants with their sales tax needs, but we have built friendships and comradery with others in the community. With so many Magento merchants powered by Vertex and the most recent core bundled integration, our Magento Premier Partner could not be more important to us.

We are always growing and learning. Is there any one thing you would like to learn during the conference as a whole?

I am always excited for breakout sessions that focus on the merchant perspective to learn about their view surrounding the checkout experience, site performance, and efficiencies. Hearing directly from merchants is always so insightful and allows us as partners to ensure we are providing them the most streamlined tax offering for their online store.

Additionally I am looking forward to attending the payments panel and hearing what is new in the 2.2.4 release.

How many years has Vertex attended PreImagine? How many as a sponsor?

This is so exciting for Vertex because it is our first year attending and sponsoring PreImagine. Our team is looking forward to spending time with the community and partners.

Why did Vertex decide to sponsor PreImagine this year?

We have been so welcomed by Magento and other partners and felt like we wanted to support the community. Karen Baker was so nice to invite Vertex to participate in an Austin Meetup in February – everyone at the Meetup was raving about how great of an event it was. We wanted to support Karen and the awesome ShipperHQ team in their famous event! How Karen included us in the Meetup is a prime example of how welcoming this community is as a whole.

What is your favorite memory from past PreImagines?

We are looking forward to creating some this year! I can’t wait to have this answer ready to go for 2019.

What are you looking forward to most this year?

We are looking forward to networking with the amazing Magento community. I am really excited to see what swag everyone sends and what unique theme everyone comes up with.

I am also excited to cut some rug and dance! Hopefully I will be physically able to still move after the Big Dam Run – TBD.

What would you list as the biggest benefit of attending PreImagine?

We are looking forward to reuniting and networking with others in the community. We all know we will be swamped during the Imagine show, so it will be great to hear how everyone is doing and catching up! I am so excited to see other partners and Magento team members that I don’t get a chance to see often. It is always fascinating to me to network and learn from others in the community – I think sometimes it’s so easy to just focus on what your solution offers. It’s really great to be able to hear from other solution and technology partners about the value they bring to the Magento platform and the problems they solve for merchants.

Do you have any advice for first time attendees?

Since we are newbies, I do not have any advice but if anyone has any – email me! I am all ears!

Are you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have in store for people visiting your booth?

Vertex is a proud Platinum Sponsor of Imagine and we will be at booth #421. Our booth is going to be full of fun people, unique swag, and all of the answers to your sales tax questions!

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PreImagine 2018 Sponsor Spotlight: MageMojo

Author: Ashley Overton  |  March 12, 2018

20170402_191026This will be MageMojo‘s third year attending and sponsoring PreImagine! Their team joined the Magento community in 2009 and have actively shown their support by working to make improvements within the community.

MageMojo is a hosting company built by Magento developers. They focus only on Magento hosting which allows them to provide a level of support unseen in the industry. They also develop code, write crons, drink MageMojitos and love to have fun!

We had the wonderful opportunity to interview Edward Vigil, Director of Marketing and Sales at MageMojo. This witty interview will have you prepared for PreImagine as he shares past experiences and how to best navigate the event.

Where will you be traveling to Las Vegas from?

NYC baby…..and Texas yeeha…..also PA, Michigan and Ohio. We are from everywhere – that’s what makes us great!

We are incorporated out of the great state of New York, but our teams are all over the world. We like not having boundaries in seeking our talent, so we search for the best no matter where they live.

What does being a part of the Magento Community mean to you?

Since we joined the community, we have worked to understand what the community needs most. All of our success has come from understanding issues raised by the community and finding ways to solve them.

We help facilitate a platform to discuss our experience and hear from others about their triumphs and issues.

20170402_191009We are always growing and learning. Is there any one thing you would like to learn during this year’s conference?

The Magento roadmap – what’s going on in the Magento Universe. Find out what the community is working on, the problems they have and how we can help…and of course see who jumps in the pool this year!

How would you describe your first PreImagine experience?

Oh, that Karen :)

What did you find most enjoyable about sponsoring and attending PreImagine last year?

Our CTO, Martin Pachol, got detained by security. We pretended to be working on getting him released. Never heard how he got released…hmmm

His expense report was creative!

What do you plan to do different this year to improve your experience?

Sleep less..haha….We are trying to meet and get to know as many new people as we can and also make time for our old friends. We had to get a booth twice as big this year so you can all come visit!

What are you looking forward to most this year?

The camaraderie of the Magento community, seeing old friends and meeting this Magneto everyone keeps talking about.

What would you list as the biggest benefit of attending PreImagine?

Sets a great tone for the days ahead. We get to see friends having a good time and get a headstart on networking. Always easier to get some face time with Magento celebs at PreImagine including the ShipperHQ team.

20170402_181439Do you have any advice for first time attendees?

Find your Mojo and go hard. You’re gonna love it!

Are you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have instore for people visiting your booth?

Swag, Swag and more SWAG! Stop by for free shirts and we thought of a cool poster with Magento database layouts you have to checkout… Get your Mojo here baby!


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PreImagine 2018 Sponsor Spotlight: Dotmailer

Author: Ashley Overton  |  March 7, 2018

Dotmailer started as a Magento SI in 2012 and has been an active part of the community since. Their team is joining us for another year of fun and networking as a PreImagine sponsor.

WinstonsDotmailer is now a marketing automation platform with email at its core empowering B2B, B2C and eCommerce businesses. Their software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns.

Lindsay Mearman, Marketing Manager at Dotmailer, took some time to share her expertise on the Magento and PreImagine experience.

Where will you be traveling to Las Vegas from? 

Most of our staff will be traveling from NYC, we also have a few people traveling from our London office.

What does being a part of the Magento Community mean to you?

With a strong B2B background but limited B2C dotmailer decided to relocate the Magento expertise from within the agency to focus on building an industry leading integration with Magento. With now over 500 Magento merchants powered by dotmailer and a Magento Premier Partner our relationship with Magento couldn’t be more important to us.

How would you describe your first PreImagine experience?

A party and networking event like no other, it’s simply an event you can’t afford to miss

What did you find most enjoyable about sponsoring and attending PreImagine last year?

The opportunity to meet and networking with most of Magento’s greatest, smartest and most loyal community members.

What do you plan to do different this year to improve your experience?

We didn’t resource heavily enough for direct new business sales, and 2017 shocked us with a much higher merchant turnout than previous years.

What are you looking forward to most this year?

Same as every year, the comfiness of the beds in the Wynn, especially after an entire day on your feet and miles of walking.

Image uploaded from iOS-2What would you list as the biggest benefit of attending PreImagine?

Nurturing relationships with our partners and clients.

Do you have any advice for first time attendees?

Don’t be shy, introduce yourself to as many as people as possible. Everyone is kind and friendly, and it’s the best opportunity you have in 2018 to build connections.

Are you exhibiting at Magento Imagine?

Yes, Dotmailer will be exhibiting at Imagine.

 

Link to full article

PreImagine 2018 Sponsor Spotlight: Classy Llama

Author: Ashley Overton  |  February 22, 2018

Classy Llama has been apart of the Magento Community since their inception in 2010, and has played a role in the growth of the community providing various additions to the code base and being an active contributor across the agency, merchant, and technology space. They have attended every PreImagine event since it started in 2012 and sponsored for the very first time last year!

The team focuses on development, marketing, and consulting services for online merchants considering or already on the Magento platform. They are creative, caring, and credentialed eCommerce professionals who provide a holistic approach to business needs.

We had the wonderful opportunity to interview Paul Ebisch, President of Classy Llama, about their past PreImagine and Imagine experiences and learned more about what they look forward to this year.

17758614_1247272231989180_7429917526687209119_oWhere will you be traveling to Las Vegas from?

We will be traveling from the land of Llamas in Springfield, MO.

What does being apart of the Magento Community mean to you?

The value of being in the Magento Community has been vast given it is a unique space where businesses have come together tackle shared issues that face eCommerce on a daily basis.

What did you find most enjoyable about sponsoring and attending PreImagine last year?

It is always a blast to see as many from the Magento community early on at Imagine. It takes the energy level up a notch with excitement to hear how everyone is doing.

What are you looking forward to most this year? 

Seeing what kinds of merchants are being attracted to the new Magento platform.

What would you list as the biggest benefit of attending PreImagine?

The opportunity to connect in face-to-face interactions with those we work with virtually throughout the Magento Community.

Do you have any advice for first time attendees?

Get a stuffed llama early on.

17632283_1241606619222408_5913266308139929168_oAre you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have in-store for people visiting your booth?

Classy Llama will be exhibiting and highlighting our work in the technical SEO space within the Magento platform. And, as always, we will have all new llama swag to share with the world.

Link to full article

PreImagine 2018 Sponsor Spotlight: Subscribe Pro

Author: Ashley Overton  |  February 13, 2018

Dashboard-Screenshot-GrowthSubscribe Pro was born out of a Magento development agency and their founder has been working with Magento since the early days. The company is extremely involved in the Magento Community and are no stranger to PreImagine. They made their first appearance in 2013, and have even been involved as sponsors in the past.

Subscribe Pro is the leading SaaS subscription commerce solution for Magento. They integrate closely with Magento and allow merchants to run replenishment, club and membership subscription programs. Subscribe Pro works to help brands increase the average customer lifetime value (LTV) for their most loyal customers.

We interviewed Garth Brantley, CEO of Subscribe Pro, to get insight on the Subscribe Pro PreImagine experience and to see what they look forward to most this year:

Where will you be traveling to Las Vegas from? 

We will be travelling from Baltimore, MD, home of the Ravens and Orioles, where we are based.

What does being apart of the Magento Community mean to you?

Absolutely the best part of working with Magento is the Community. It has been humbling to witness what this community can do and it’s an honor to be able to give back a little bit by supporting events such as #preimagine.

We are always growing and learning. Is there any one thing you would like to learn during this year’s conference?

Yes, learning and growth makes life great, and is essential in eCommerce and any tech related field. I’d say I’m most excited to learn about what other folks in the industry are doing to apply new technologies to expand eCommerce beyond the web. Things like PWA’s, Alexa, Google Home, etc.

Also, AI has been hot in the wider tech world for a while now and I’m pretty excited to learn about new ways it’s being applied to eCommerce.

How would you describe your first PreImagine experience?

I want to say that was maybe 2013? I remember baking in the hot sun around the pool at the M hotel and developers downing shots of vodka.

What did you find most enjoyable about sponsoring and attending PreImagine last year?

PreImagine has consistently been the most enjoyable industry networking event I’ve attended. The level of energy and enthusiasm from a diverse range of attendees is always inspiring.

What do you plan to do different this year to improve your experience?

Last year our travel schedules had us dealing with logistics issues during the event. We plan arrive early and maximize time spent enjoying the event and engaging with our fellow Magento Community members.

What are you looking forward to most this year?

Excited to see what the new venue and larger capacity bring for the event.

What would you list as the biggest benefit of attending PreImagine?

Networking with a diverse range of folks from the industry.

Do you have any advice for first time attendees?

Arrive early and rested, pre-hydrate.

Are you exhibiting at Magento Imagine? If so, do you want to share anything exciting you have in-store for people visiting your booth?

Yes. We’re pretty excited about the conference this year in general, and we’re lining up some fun goodies for the booth.

Link to full article

PreImagine 2017 Sponsor Spotlight: Avalara

Author: Ashley Overton  |  April 1, 2017

Avalara, Inc., is a leading cloud-based software platform provider that delivers a broad and growing array of compliance solutions related to sales tax and other transaction taxes, such a value-added tax. Avalara helps make sales tax compliance simple and automatic for businesses of all sizes.

25980220464_ce0f8f9905_zTheir end-to-end suite of solutions automatically determines taxability, identifies applicable tax rates, accurately calculates taxes, prepares and files returns, remits taxes, maintains tax records, and manages tax exemption certificates. The Avalara team has been a member of the Magento community for 5 years. They are proudly sponsoring the PreImagine event for a third year, but this will be their first time attending.

Although Amiee Keenan, Partner Marketing Manager of Avalara, will be joining us at PreImagine for the first time this year, she was happy to shed some helpful knowledge she gained from attending other conferences and what she is looking forward to this Sunday:

Why did Avalara decide to sponsor PreImagine this year?

This is a great show. It is a great way to kick-start the conference.

What are you looking forward to most this year?

Personally, this is my first year at Imagine so I look forward to learning, networking, and being in the booth.

Do you have any advice for first time attendees?

I have attended many conferences. There is a lot of walking so good, comfortable shoes are the key to get you through.

 

 

Link to full article

PreImagine 2017 Sponsor Spotlight: Vantiv

Author: Ashley Overton  |  March 31, 2017

Vantiv is a leading payment processor differentiated by an integrated technology platform. They offer a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs online, in-store, or omnichannel through a single provider. According to the Nilson Report’s latest annual U.S. Merchant Acquirer Rankings, Vantiv now processes more domestic debit and credit transactions than any other acquirer in the United States.

26492812792_c304b85aae_zThe Vantiv team has been a member of the Magento community for the past four years and they are very excited to be participating in their very first PreImagine event this year!

Alain Gendre, Sr. Partnership Manager of ecommerce, took time out of his day to share why their team is excited to sponsor this year’s event and what they are looking forward to as we get closer to PreImagine:

Why did your company decide to sponsor PreImagine this year?

Vantiv recently became a Magento Select Technology Partner and is investing significantly in our Magento partnership. The Imagine event is the perfect venue to promote our new relationship.

What are you looking forward to most this year?

I’m looking forward to reconnecting with the Magento Commerce family: merchants, partners, and developers. Additionally, as an avid tennis fan, I can’t wait to see and hear Serena Williams, who will be the guest speaker at Imagine.

What would you list as the biggest benefit of attending PreImagine?

PreImagine is the best way to connect with the hardcore Magento fans ahead of the Imagine event. If I can use a football analogy, it is equivalent to a tailgate party before a very big Patriots game – it’s a lot of fun with great networking and camaraderie. You definitely don’t want to miss it!

 

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PreImagine 2017 Sponsor Spotlight: MediaCT

Author: Ashley Overton  |  March 31, 2017

MediaCT is the leading Dutch commerce development agency, specializing in Magento Enterprise Solutions. They deliver the highest quality development and optimization of new or existing commerce sites. Their team stands for short communication lines and openness. From their office in Groningen they serve over 25 renowned e-commerce enterprises throughout the Netherlands – inspiring, motivating, and taking our clients to the next level.

MediaCTTheir team leads the pack with their marketing DNA, conversion-focused attitude and excellent technological know-how. MediaCT lurched their first Magento site at the end of 2008 and they have been a part of the community for almost a decade now.  This will be their third time attending PreImagine and first time sponsoring the event!

Tjitte Folkertsma of MediaCT shares his views on the PreImagine event and what he looks forward to most:

Why did MediaCT decide to sponsor PreImagine this year?

The reason I decided to sponsor this year is that I promised it to Ignacio Riesco & Kimberely Thomas (Magentogirl) last year 😉

How would you describe your past PreImagine experiences?

Every year it’s a special get-together with friends and colleagues from around the world celebrating the #real Magento community, learning from each other and having a lot of fun!

What is your favorite memory from past PreImagines?

I have several special moments at (pre)imagine.

Imagine is the place to get inspired and to get a feeling and connecting with what’s going on in the commerce and Magento world.

What are you looking forward to most this year?

Connecting with all the great people and friends we met at all the Magento events around the world.

Do you have any advice for first time attendees?

Don’t hesitate to become actively involved and get in contact with all the great people there.

Almost all of them won’t bite (watch out for Ignacio he might ;-), but besides him…. talk, learn, drink, interact, be inspirent, laugh and connect!

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PreImagine 2017 Sponsor Spotlight: Blue Acorn

Author: Ashley Overton  |  March 30, 2017

IMG_9980-2Blue Acorn is a commerce agency that maximizes online revenue for B2C and B2B brands. Their team develops and optimizes ecommerce sites with solutions tailored to deliver results that matter most to your organization. Whether you need radical change or incremental improvements, their integrated team of designers, developers and optimizers work together to deliver engaging shopping experiences for your customers and efficient processes for you.

Blue Acorn has been a part of the Magento community almost since its inception. Around the same time Kevin Eichelberger was laying the foundation for what would become Blue Acorn, he heard about a new project called Magento. They’ve been an official Magento partner since 2009, and since then have won awards for partner of the Year, Best Web Design, Most innovative Site of the Year, and spirit of Excellence.

This is the team’s fifth year attending and sponsoring PreImagine. They even helped organize the first PreImagine back in 2013 and their founder, Kevin, was actually the first person to ever use the hashtag #PreImagine in a tweet.

We interviewed Bethany Kelley, PR & Communications Manager, to get insight on the Blue Acorn experience at PreImagine and what they look forward to most this year:

What is your favorite memory from past PreImagines?

IMG_9974The Road to Imagine in 2016 was a highlight! A group of Magento community members rode motorcycles to Imagine, and they drove all the way in to the poolside terrace at the Wynn.

In 2014, when PreImagine and Imagine were held at the Hard Rock, there were exceptionally delicious soft pretzels with cheese dip.

What are you looking forward to most this year?

PreImagine comes but once a year. We’re ready to soak up the sunshine, reconnect with old friends, and enjoy a poolside cocktail or two.

What would you list as the biggest benefit of attending PreImagine?

You’ll be able to scoop up some awesome swag from sponsors. Keep an eye out for Blue Acorn’s koozies and squish squirrels.

Do you have any advice for first time attendees?

Don’t forget your sunglasses! PreImagine is always held poolside at the Wynn, it’s beautiful and bright.

Link to full article

PreImagine 2017 Sponsor Spotlight: Pixafy

Author: Ashley Overton  |  March 29, 2017

Pixafy is an ecommerce agency anchored in tradition and deeply invested in the future of digital commerce. They are online retail experts that specialize in B2C and B2B implementations. Not to mention the synergies with their sister company, Net@work, who have unique expertise integrating with back office systems such as Sage and NetSuite ERP, CRM, HR etc. Pixafy’s highly experienced team includes engineers, UI developers, designers, marketers and system architects. They provide their clients digital transformation and channel harmonization across aspect of their ecommerce universe.

The Pixafy team has been apart of the Magento community from the very beginning in 2010. “Like many companies here, Pixafy is proud to be an OG,” says Aleza Shapiro, Senior Marketing Manager. Although this is the first time they have sponsored the event, they haven’t missed one PreImagine and have had a chance to watch the community evolve and grow over the years.

We were lucky enough to interview Aleza and get real insight on the Pixafy experience at PreImagine:

Screen Shot 2017-03-29 at 11.10.48 AMWhy did Pixafy decide to sponsor PreImagine this year?

We love and respect the Magento ecosystem and that’s exactly what PreImagine stands for.

How would you describe your past PreImagine experiences?

All smiles and hugs. There are so many connections that have been made over the years. The band’s back together again!  

What is your favorite memory from past PreImagines?

All the fun Magento swag people have collected or made in the past year they want to share/show off.

What are you looking forward to most this year?

I always love the General Sessions. The Magento team definitely provides #allthefeels

What would you list as the biggest benefit of attending PreImagine?

Enjoying a refreshing drink in the sun with longtime friends that feel like family. We’re all here because we bleed orange.

Do you have any advice for first time attendees?

Comfy shoes. Even though I don’t usually leave the Wynn during the conference, Vegas is YUGE!

 

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