Having a strong internet marketing strategy in place to coincide with your shipping strategy is important if you want to secure sales and keep loyal customers coming back for more. So, we have invited Robert Rand, CTO of Rand Marketing, to provide tips and examples of how your internal team should work with your digital agency to conquer internet marketing tasks.
Hiring service industry professionals often come with a degree of freedom, allowing you to benefit from the help that you need, without paying for work that you’d prefer to do yourself. For instance, if a car dealer offers to sell you a car wash with your oil change, you might decide that you could just as soon have your kids clean your car for you.
In the world of internet marketing, you can take similar measures to have experienced professionals assist with what you need while working in tandem with your other resources. It all depends on how much time you and your co-workers have, how many people you want to hire, and your level of comfort in addressing issues without an outside marketing guru involved. Below are some examples of how you can leverage an outside team while retaining specific tasks internally:
At the end of the day, each situation and relationship are different. The #1 task that businesses normally take on, is related to content. Whether it’s text, photos, video, or other collateral, you know your business and industry really well, and will often be the best the sources of content. This includes for platforms like social media networks, where it’s important to share new developments in your business, like new products that you’re launching.
About the Author
Robert Rand is the Chief Technology Officer at Rand Marketing in Fort Lauderdale, FL. Educated at NYU’s Tandon School of Engineering, Robert has managed the development and marketing of hundreds of websites and helped to lead Rand Marketing to become a Google Premier Partner Agency, an INC5000 Company, and a long-standing A+ business with the BBB. He’s best known as one of the foremost experts in eCommerce strategies in the USA and is proud to work side by side with one of the industries best teams of designers, developers, and digital marketers.