When it comes to the problems with international shipping, we’ve heard it all:
- It’s expensive
- International customers are demanding
- Our products are restricted
- We can’t figure out customs
But in reality, those are not good enough reasons to avoid shipping your products cross-border. Let’s discuss why this is the case.
1. Your customers want international shipping capabilities
You have the supply, but is there demand? Survey says: Yes.
The Pitney Bowes 2017 Global eCommerce Study found that 70% of online shoppers shop internationally. And in a study by DHL, they found that every 7th online purchase is now a cross border transaction.
Simply put, the demand is only growing.
Forrester reports that cross-border shipping will make up 20% of eCommerce by 2022, with sales equaling $627 billion.
This is in part because eCommerce giants, like Rakuten in Japan and Flipkart in India, are rapidly introducing new populations and markets to online shopping.
Familiarity with eCommerce, along with streamlined payments processes, mean more and more global consumers feel comfortable shopping online.
If you’re curious about expanding into a new international market, you can first head over to Export.gov. Here you can see frequently-updated overview of economic conditions in the country or region where you’re planning to sell.
2. Your competitors are offering international shipping
In a study by DHL that surveyed 1,800 retailers, 71% of said they expected their cross-border sales share to increase this year.
Pitney Bowes also found that one-third of the 1,200 online retailers surveyed considered international selling their top growth lever.
In the same report, 93% percent of online merchants either already offered cross-border shipping or planned to by 2019.
And for U.S. merchants, going international makes sense because the U.S. share of global eCommerce sales is steadily decreasing as new markets emerge.
3. You’re sitting on rich customer data
The key to your first cross-border market may be hiding out in your website’s analytics right now.
According to the same DHL report, more than 1 in 4 of shopping websites in Europe have significant international traffic. This is even true in smaller, less-connected markets such as Ireland or Croatia.
By analyzing your website traffic, you can begin crafting an international shipping strategy that’s both data driven and friendly to your bottom line.
4. International shipping is getting cheaper and easier
When we talk to eCommerce merchants about international shipping two major concerns crop up over and over again: the cost and the hassle.
When in the U.S. you may be accustomed to shipping a parcel coast-to-coast for a few dollars, international shipping costs can appear staggering. And that’s without the addition of customs and duties.
Further, unless you’ve nailed down relationships with carriers and providing package tracking, your items can slip into a sort of a transit black box.When this happens, your customer is more than likely to have a negative online experience with your business. And that can prevent them from being repeat buyers.
Fortunately, as cross-border commerce becomes more common, carriers are meeting the needs of both eCommerce sellers and customers.
For example, cutting-edge international carrier Zenda delivers packages from the US to 25 European countries in just 4-8 days. And unlike many other international carriers, Zenda provides customers with full door-to door tracking as a package moves form warehouse to its delivery destination.
5. International shipping is becoming more profitable
According to Statista, the average order value of an international is 17% higher than an average domestic sale.
Further, DHL’s survey found that around 20% of cross-border purchases were worth over $200 USD. This is nearly $50 more than the average international sale.
Perhaps savviness around shipping charges has your international customers demanding more bang from their buck in each transaction.
Are you exploring cross-border shipping? Head to the ShipperHQ Marketplace to discover more innovative international shipping solutions that can help grow your sales.