Here’s what the UPS rebrand of SurePost to Ground Saver means for eCommerce merchants.

Smooth, reliable shipping is what keeps online businesses thriving. The industry moves fast, and staying ahead means being able to quickly adapt when carriers adjust their services. 

On April 2, 2025, UPS replaced the SurePost® service with Ground Saver® as its economy shipping option. If you use this service for online deliveries, understanding the changes will help you keep your shipping and delivery experience seamless.

What is UPS Ground Saver Shipping and How Does it Work?

UPS Ground Saver® (formerly UPS SurePost®) is a go-to, affordable, and reliable shipping solution for lightweight (< 10 lbs) non-urgent residential deliveries. Here are the key components of this service:

  • Delivers Monday to Friday within the 48 contiguous U.S. states.
  • Does not deliver to PO boxes, military addresses, Alaska, Hawaii, Puerto Rico, or U.S. territories.
  • Provides package tracking and visibility via ups.com.
  • The delivery time is comparable to UPS Ground, plus 1-2 days.
  • Liability for lost or damaged packages is $20 and is free of charge.
  • Packages not delivered are returned to the sender at their expense.

UPS Ground Saver vs SurePost: What’s Changed?

With UPS Ground Saver replacing SurePost service, here are a few important changes to note:

  • UPS Ground Saver does not deliver to PO boxes or military addresses, a service that was previously available under SurePost.
  • Deliveries to Alaska, Hawaii, Puerto Rico, and other U.S. territories are no longer supported. However, they will be covered in the future.
  • Liability coverage has dropped from $100 per package (under SurePost) to $20.
  • UPS now handles end-to-end delivery, while USPS previously managed the last mile under SurePost.

Benefits of UPS Ground Saver

While there are changes from the previous SurePost service, UPS Ground Saver remains a reliable economy shipping option for eCommerce retailers.

  • Cost-Effective Shipping: This service is designed for lightweight, non-urgent residential deliveries. This makes it an affordable option for budget-conscious shipping strategies.
  • End-to-End UPS Handling: With UPS managing the full delivery process, merchants benefit from more consistent package tracking, fewer handoffs, and improved reliability.
  • Residential Reach: Ground Saver is ideal for reaching customers at home without the premium costs of expedited services.
  • Package Tracking: Tracking is available throughout the shipment journey, offering transparency to both merchants and customers.
  • Ideal for Low-Value Items: This service works best for promotional goods, subscription boxes, or lower-cost items where speed isn’t the top priority.

How ShipperHQ Helps You Stay Agile

At ShipperHQ, we believe modern operations should be built for agility, ready to adapt to everything from carrier service changes to international tariffs. That’s why we let you customize your shipping rules and logic to meet your business needs and deliver experiences your customers will love.

Stay Ahead with Smarter Shipping

ShipperHQ gives you the ability to stay competitive with a shipping strategy built for adaptability. Take advantage of:

  • Flexible Shipping Logic: Apply custom shipping logic across product types, customer groups, carriers, and shipping zones to ensure accurate rates. 
  • Real-time rates from 50+ carriers: Instantly access live rates from all the carriers you use for both small package and LTL freight.
  • Duties & Taxes at checkout: Calculate and collect duties and taxes at checkout with real-time calculations powered by DHL eCommerce.
  • Backup Carriers: Turn on backup carriers to prevent downtime in the event of a carrier system or API outage. 
  • Accurate Rates with Dimensional Packing: Accurately calculate rates for products of any size and set up your own box sizes & packing rules with dimensional packing.

Have Questions? Let’s Talk

The updates to carrier services from time to time reflect a broader trend in logistics – greater efficiency, improved service quality, and an evolving commerce landscape. But with the right strategy and tools, adapting is easy.

Additionally, if you have any questions about UPS Ground Saver® changes, you can reach out to our support team for assistance.

Even if you are not a ShipperHQ customer and have queries, please feel free to reach out to us.

We are here to help you!