Tariffs are changing faster than TikTok trends – blink and yesterday’s rate is obsolete.

I won’t sugar-coat it: tariffs aren’t just headwinds anymore – they’re crosswinds that can flip your P&L in a heartbeat. In my recent article for Total Retail, I share a four-part survival kit for today’s cross-border merchant:

• Minimize financial impact – Map SKU-level exposure, nail landed cost early, and adjust prices versus shipping costs so hikes sting less.
• Communicate transparently – Show duties, taxes, and tariffs line by line at checkout to avoid surprises and save on carts.
• Leverage technology – Plug checkout into real-time customs APIs so live duty data flows to other systems.
• Think long term – Diversify suppliers and run “what-if” analysis so the next duty spike doesn’t ignite bigger problems.

Want a closer look at how these strategies play out in practice? You’ll find everything in the full article on Total Retail.