The Checkout Experience shouldn’t feel like a guessing game.

But too often, that’s exactly what it is – for shoppers and merchants.

Shoppers look at shipping methods and fees right before they buy. If the checkout doesn’t give them the clarity they need, they’ll abandon the shopping cart. 48% of U.S. adults have abandoned a cart because shipping felt too expensive. But here’s the kicker – it’s not just price that scares them off. It’s the lack of transparency.

In my recent article for Supply & Demand Chain Executive, I share why retailers simply can’t afford a vague shipping and checkout experience anymore.

Here’s what radical transparency at checkout looks like:

• Expose the math. Break down every cost—freight, fuel, duty, and more.
• Pick the right node. Ship from the closest fulfillment location.
• Stream tariffs live. Update the duty and customs rate in real time.
• Swap modes for special SKUs. Auto-trigger LTL or special handling for oversized items.

When shoppers see exactly what they’re paying for – and why – shipping stops killing carts and starts building trust. Read the full article on Supply & Demand Chain Executive.