Holiday shopping week is here and so are the early trends.
We’re already seeing order volume climb, shipping patterns take shape, and key product categories heat up. As we head into Black Friday and Cyber Monday, we’ll be updating you with real-time trends.
Order Volume Is Heating Up Before Thanksgiving
Shoppers are showing up early. So far, we’ve seen a 30% jump in orders compared to October this year.
Traffic Is Peaking Midday
Leading into BFCM, it looks like midday remains the busiest window for shoppers, with the highest traffic hit seen at 1:00 PM EST yesterday.
Free Shipping Still Converts
47% of orders included free shipping in the past week. And, 4.4% of shoppers chose in-store pickup as a cost-saving option.
Where Orders Are Going
Top ship-to states over the past 7 days:
- California
- Texas
- Florida
Top international shipping destinations:
- United Kingdom
- Canada
- Australia
What’s Selling Right Now
Top trending industries so far:
#1 Fashion & Beauty
#2 Sporting Goods
#3 Home & Garden
#4 Food & Nutrition and Business Equipment
#5 Automotive
Stay Tuned for Live Updates
We’ll keep this post updated throughout the holiday shopping season with fresh data from ShipperHQ Analytics, covering real-time trends in traffic, shipping choices, and top destinations.
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