I recently chatted with the guys at Inside Commerce about why it’s so important to build resilience into your e-commerce shipping strategy. Yes, this is one of my favorite topics, and yes, we could’ve talked about it for hours.
Why? If the last few years have taught us anything, it’s that things will go wrong. Carriers hit capacity. Costs spike overnight. Customer expectations never slow down. The retailers who win are the ones who plan for disruption, not just react to it.
Here are three key takeaways from the podcast.
1. Diversify Carrier Networks
Relying on a single carrier is increasingly risky given geopolitical tensions, fluctuating tariffs, and regional shipping complexities. If you’re betting on just one carrier, you’re exposed. Build a resilient network by including regional carriers. This ensures business stays on track if one provider is bogged down.
2. Build Trust Through Transparency
Customers expect accuracy and clarity in delivery – before purchase, at checkout, and post-purchase. Give it to them. Clear, open communication at every stage eliminates confusion and improves the overall customer experience.
3. Automate
Automation isn’t about replacing people, it’s about freeing them from the administrative burden that slows teams down. No one should be stuck manually comparing rates or picking service levels. Automate shipping rules, and let your team focus on strategic activities that drive growth and build resilience.
Watch the podcast episode for more practical ideas you can put to work right now.
