Tag Archives: ecommerce

Here’s Why You Should Be Shipping Internationally

Author: Jennifer Dunn  |  December 7, 2018
shipping-internationally

When it comes to the problems with shipping internationally, we’ve heard it all – it’s expensive, international customers are demanding, our products are restricted, we can’t figure out customs.

Simply put, those are not good enough reasons to avoid shipping your products cross-border. Here’s why:

Your customers are out there

You have the supply, but is there demand? Survey says: Yes.

The Pitney Bowes 2017 Global eCommerce Study found that 70% of online shoppers shop internationally. And DHL found that every 7th online purchase is now a cross-border transaction.

Demand is only growing. Forrester reports that cross-border shipping will make up 20% of eCommerce by 2022, with sales equaling $627 billion. This is in part because eCommerce giants like Rakuten in Asia, Flipkart in India, and Amazon all over the place are rapidly introducing new populations and markets to online shopping. Familiarity with eCommerce, along with streamlined payments processes, mean more and more consumers all over the world feel comfortable shopping online.

If you’re curious about expanding into a new international market, you can first head over to Export.gov and see a frequently-updated overview of economic conditions in the country or region where you’re planning to sell.

Your competitors are doing it

DHL surveyed 1,800 retailers and 71% of those expected their cross-border sales share to increase.

Pitney Bowes also found that a third of the 1,200 online retailers surveyed considered international selling their top growth lever. In the same report, 93% percent of online merchants either already offered cross-border shipping or planned to by 2019.

For U.S. merchants, going international only makes sense because the U.S. share of global eCommerce sales is steadily decreasing as new markets emerge.

You have the data

The key to your first cross-border market may be hiding out in your website’s analytics right now.

According to the same DHL report, a large-scale analysis run in cooperation with SimilarWeb of the top 1,000 shopping websites in each European country showed that more than 1 in 4 of them had significant international traffic, even in smaller, less-connected markets such as Ireland or Croatia.

Fashion and electronics were the top cross-border sellers, but up-and-coming product categories included beauty and cosmetics, pet care, food and beverage, and sporting goods. Tools like ShipperHQ can provide analytics showing you where your customers and potential customers are located.

It’s getting cheaper and easier

When we talk to eCommerce merchants about international shipping two major concerns crop up over and over again: the cost and the hassle.

When in the U.S. you may be accustomed to shipping a parcel from Massachusetts to California for a few bucks, international shipping costs can appear staggering. And that’s without the addition of customs and duties. Further, unless you’ve nailed down relationships with carriers and set up shipping methods, your items can slip into a sort of a transit black box, with neither you nor your customer knowing exactly where the parcel is nor when it will arrive. Further, online shoppers now demand that their packages arrive quickly after they click “Buy Now.”

Fortunately, as cross-border commerce becomes more common, carriers are meeting the needs of both eCommerce sellers and customers. For example, premium or express shipping solves both the problem of parcel tracking and delivering the order to the customer within the expected time frame after the purchase.

Or, to let numbers do the talking, DHL’s survey found that online retailers offering premium cross-border shipping were growing 1.6 times faster than those who did not.

…And more profitable

According to Statista, the average order value of an international sale is $147 USD, which is 17% higher than an average domestic sale.  Further, DHL’s survey found that around 20% of cross-border purchases were worth over $200 USD. Perhaps savviness around shipping charges has your international customers demanding more bang from their buck (or Euro or yen) in each transaction.

Are you exploring cross-border shipping? ShipperHQ has over 10 years experience with thousands of merchants large and small in the international space. Contact us to discuss your needs, or to start a 30-day free ShipperHQ trial today.

 

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How to Offer Free Shipping (Without Busting Your Bottom Line)

Author: Jennifer Dunn  |  December 4, 2018
Free Shipping with ShipperHQ

More and more, online buyers have come to expect perks like free shipping. And many will shop around if your store doesn’t offer it. In fact, a PayPal study found that 43% of shoppers abandon carts because they feel shipping charges are too high.

On the other hand, offering free shipping can eat into your already slim retail profit margins.

Thankfully, there are clever ways to configuring your eCommerce shipping strategy to alleviate the cost of free shipping. You can get all the benefits – and the competitive advantage – of offering free shipping to your customers, without jackhammering your profits.

Here’s how:

1. Limit Free Shipping to Certain Locations

Limit your free shipping by geography. Shipping to Alaska, Hawaii and across borders for example, is generally more costly than shipping to the contiguous 48 states, so you may want to save your free shipping offer for the people in your country or region.

How to limit free shipping to a certain zone: You can easily set a Carrier Rule in ShipperHQ to limit free shipping.

Read our guide on “How to Set Free Shipping for a Specific Zone” here.

2. Set Promotional Thresholds

As shoppers, we’ve all run into online stores offering “Free shipping on purchases over $50.” Why not be that store? The threshold persuades shoppers who may have visited your store for one thing to add extra items to their carts, and ensures you make enough profit on the sale to cover the cost of free shipping.

How set promotional shipping thresholds: In ShipperHQ, you can set promotional thresholds in just a couple minutes by adding a new Filter and Carrier Rule.

Find out how either by checking out our step-by-step guide on “How to Offer Free UPS Ground Shipping on Orders Over $X” or by watching this quick walkthrough.

3. Limit Free Shipping to Certain Products

Offering free shipping on a refrigerator is likely going to cut into your margin on said refrigerator, and on other sales besides. Be sure to limit free shipping to lightweight products.

How to limit free shipping to certain products: Login to ShipperHQ and create a “Shipping Group.” From here, you can exclude any product(s) you want from any free shipping promotions your store offers.

Read all about “How to Exclude Certain Products from Free Shipping on Orders Over $X” here.

4. Offer Free Shipping to Certain Customer Groups

They say you’re not supposed to pick favorites. But honestly, segmenting customers can be a great way to reward frequent buyers, long-time customers, big spenders, customers in a certain geographic location, or any other customer group to whom you’d like to offer free shipping.

How to offer free shipping by customer group: Most eCommerce platforms allow you to segment customers into Customer Groups.  Once you’ve segmented your customers in the backend of your preferred platform, you can then set up a Carrier Rule in ShipperHQ.

Find our step-by-step guide on “How to Set Free Shipping for a Specific Customer Group” here.

5. Delay Free Shipping and Incentivize Faster Shipping

Chances are your customer wants their order yesterday. One strategy to keep shipping costs from getting out of hand is to offer free shipping on slow and low cost methods like economy and ground (and even delay the dispatch on these goods), but charge as usual or even add a surcharge for two-day or next day shipping.

Why a surcharge? Keep in mind that many customers need their item as quickly as possible, and adding a surcharge to faster shipping will help defray the cost of offering free shipping to customers who don’t mind receiving their items at a snail’s pace.

How to add a surcharge to certain shipping methods: ShipperHQ allows you to easily set surcharges on certain shipping methods.

Find out how in our “Use a Carrier Rule to Mark Up a Specific Shipping Method” guide.

6. Pay Attention to Dimensional Shipping

Size matters. The size of the box you ship your product in, that is. To save money on dimensional shipping, instruct your pickers and packers to use the smallest box or packaging unit available for the order. And try to pack multi-item orders into one package whenever possible. You’ll automatically save on shipping when you use the smallest size boxes and the least amount of cartons.

How to maximize savings with dimensional shipping: ShipperHQ’s Dimensional Shipping Advanced Feature can guide your pickers and packers to the right box for every shipment, a feature that most eCommerce carts built-in shipping lacks. Turn on Dimensional Shipping in your ShipperHQ account to achieve more accurate shipping rates especially when getting rates from carriers like UPS and FedEx or when using USPS Flat Rate boxes.

Read our “Setup Dimensional Shipping/Box Packing” guide to find out more.

Are free shipping costs battering your margins?

Try a 30-day free trial of ShipperHQ and let us get you back in the black.

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2018 Holiday Shipping Cutoff Dates

Author: Jennifer Dunn  |  November 29, 2018
2018 Holiday Shipping Cutoff Dates

For online retailers, ’tis the season of good cheer and record profits, but also of stressed out gift-givers who want to make doubly sure their packages arrive by December 24th.

To help you plan your holiday shipping strategy, we’ve compiled this list of holiday shipping cut off dates to ensure that Santa’s gifts don’t accidentally show up on December 27th.

Please note: This blog post should be used as a guideline. Shipping cutoff dates and transit may vary depending on factors like origin, destination and product mix. These dates apply to U.S. to U.S. shipments only. Delays may apply to shipments to Alaska or Hawaii.

UPS

UPS recommends shipping by these dates for your shipment to arrive by December 24th.

Service Shipping Cutoff Date
UPS Ground Monday, December 17- December 21 (depending on shipping zone)
UPS 2nd Day Air Thursday, December 20
UPS Next Day Air Friday, December 21

You can download the full UPS holiday shipping schedule here.

USPS

The USPS recommends shipping by these dates for your shipment to arrive by December 24th.

Service Shipping Cutoff Date
USPS Retail Ground Friday, December 14
USPS Priority Mail Service Thursday, December 20
USPS First-Class Mail Service Thursday, December 20
USPS Priority Mail Express Service Saturday, December 22

For shipments to Alaska and Hawaii, the USPS recommends shipping by December 20th when shipping First-Class Mail Service or Priority Mail Service, and shipping by December 22 when shipping by Priority Mail Service. You can read more about the USPS holiday shipping cutoff dates here.

FedEx

FedEx recommends shipping by these dates for your shipment to arrive by December 24th.

Service Shipping Cutoff Date
FedEx SmartPost Monday, December 10
FedEx Home Delivery Monday, December 17
FedEx Ground Monday, December 17
FedEx Express Saver Wednesday, December 19
FedEx 2Day and FedEx 2Day A.M. Thursday, December 20
FedEx Standard Overnight, FedEx Priority Overnight and FedEx First Overnight Friday, December 21

You can find the full list of FedEx shipping cutoff dates here.

Frequently Asked Questions about 2018 Shipping Cutoff Dates

Will UPS, the USPS or FedEx deliver packages on Christmas Day 2018?

UPS Express Critical Service is available on December 25th. FedEx SameDay City Direct, FedEx SameDay City Priority and FedEx SameDay are available on December 25th. The USPS will deliver Priority Mail Express on Christmas Day.

What are the 2018 holiday cutoff dates when shipping internationally?

This depends on factors like carrier availability and the country or region to where you are shipping.

What are the 2018 holiday cutoff dates to ship to someone in the military/an APO address?

Dates vary, but the latest cutoff date listed by the USPS is December 18. See the USPS page on military shipments for a full list of 2018 holiday shipping cutoff dates to APO, FPO and DPO addresses.

Need shipping help?

ShipperHQ calculates dispatch and delivery dates right in checkout, so your customers will always know which shipping option to choose to ensure their delivery arrives on time. This cuts down on abandoned carts and anxious customer service requests from shoppers who want to create the right holiday memory. Try a 30-day no-risk free trial of ShipperHQ today.

We wish you good luck and swift shipping speeds this holiday season. Do you have any other questions about the 2018 holiday shipping cutoff dates? Let us know in the comments.

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