Dotmailer is now a marketing automation platform with email at its core empowering B2B, B2C and eCommerce businesses. Their software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns.
Lindsay Mearman, Marketing Manager at Dotmailer, took some time to share her expertise on the Magento and PreImagine experience.
Where will you be traveling to Las Vegas from?
Most of our staff will be traveling from NYC, we also have a few people traveling from our London office.
What does being a part of the Magento Community mean to you?
With a strong B2B background but limited B2C dotmailer decided to relocate the Magento expertise from within the agency to focus on building an industry leading integration with Magento. With now over 500 Magento merchants powered by dotmailer and a Magento Premier Partner our relationship with Magento couldn’t be more important to us.
How would you describe your first PreImagine experience?
A party and networking event like no other, it’s simply an event you can’t afford to miss
What did you find most enjoyable about sponsoring and attending PreImagine last year?
The opportunity to meet and networking with most of Magento’s greatest, smartest and most loyal community members.
What do you plan to do different this year to improve your experience?
We didn’t resource heavily enough for direct new business sales, and 2017 shocked us with a much higher merchant turnout than previous years.
What are you looking forward to most this year?
Same as every year, the comfiness of the beds in the Wynn, especially after an entire day on your feet and miles of walking.
What would you list as the biggest benefit of attending PreImagine?
Nurturing relationships with our partners and clients.
Do you have any advice for first time attendees?
Don’t be shy, introduce yourself to as many as people as possible. Everyone is kind and friendly, and it’s the best opportunity you have in 2018 to build connections.
Are you exhibiting at Magento Imagine?
Yes, Dotmailer will be exhibiting at Imagine.