Time-sensitive delivery days like Mother’s Day and Father’s Day are rapidly approaching. Which means, now is the perfect time to offer time slot delivery (a.k.a. date & time-based delivery) to your customers.
Not only is this option increasing in popularity for small and large eCommerce brands alike, but it offers an additional layer of security from those pesky porch pirates.
Here’s what you can do to make this option go off without a hitch.
Advertise shipping cutoff dates
According to a UPS survey, 17% of online shoppers in general make purchases based on delivery options.
This number likely rises on special occasions like Valentine’s Day, birthdays or other gift giving opportunities when buyers need an item on or by a specific date.
One way to stand out from your competitors? Advertise shipping cutoff dates around special occasions right on your homepage or the product page.
Test delivery options, and then test them some more. There’s a lot of room to optimize your eCommerce shipping strategy, and the first step is to test and find out what works best for you and your customers.
- Experiment with a later same-day shipping or next-day delivery cut off time
- Offer free shipping on certain best sellers
- Install a date and/or delivery time slot picker at checkout
- Test out shorter lead times for key best selling products
- Experiment with delivery methods, like using couriers in certain geographic locations
Track your metrics
Even if you aren’t ready to experiment yet, it’s always a good idea to give your business a fulfillment process a report card.
If your eCommerce cart allows for it, track the percentage of your orders that have been fulfilled on time and in-full. Do this by comparing the delivery date requested by your customer to the actual receipt date.
If your businesses passes with flying colors, great. If your business fails the test, it’s time to go back to #2 and experiment.
Don’t Leave Customers Out of the Equation.
Consider asking for feedback about your delivery and packaging to ensure your shipments are arriving in the condition you intended. Allowing your customers to choose delivery date and time slots can increase conversions and create loyal customers who come back for more.
To get started with time slot delivery options, start a 30-day trial of ShipperHQ today!